Virtual Advertising: The Future of Sports Marketing

All platforms, traditional and new generation, have a significant part to play in the current and future delivery of advertising campaigns. The perimeter advertising board, in particular, retains a value beyond many platforms in the digital age given its iconic and eye-catching prominence at popular sports events. The most exciting development has been the creation of virtual advertising tools that give rights holders and brands the power to re-imagine the scope for campaigns using advertising boards during the broadcast of a sports event.

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What is virtual advertising?


How does it work? Intrusive v. non-intrusive solutions.


What are the benefits? For rights holders, brands and consumers.


What is the future of virtual advertising?