A new hope for sports media industry

While traditional sport has suffered during the pandemic, interest in esports has rocketed as the world adjusted to life in lock down. Newcomers such as Italy’s Serie A and the International Ice Hockey Federation have signed up to the growing ranks of traditional rights holders joining the esports revolution. With live sport on hold, even sport stars like Formula One drivers Max Verstappen and Lando Norris have tested their skills in esports competitions.

Some of the key areas explored in the white paper:

1. Opportunities for rights holders, broadcasters and brands

2. How data is driving new marketing channels